According to admanGo, Watches & Clocks’ adspend from August to October reached a total of 93.9 million, representing a YOY increase of 43%. The adspend rose gradually from 21.9 million in August to 37.3 million in October. In terms of
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According to admanGo, Instagram’s adspend reached 523 million in the third quarter of 2023, showing a 39% YOY increase. HSBC emerged as the top advertiser on IG in terms of adspend, while Hins Cheung became the top IG KOL in
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According to admanGo, Online Media (Desktop, Mobile and Social Media) adspend in Hong Kong has surpassed Offline Media (TV, Print, Radio and Outdoor) in 2022. The market share of Online Media reached 55% in January-September 2023. Amongst which adspend for
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In January to September 2023, admanGo analyzed data from 3,064 FB and 3,366 IG KOLs. The findings indicated that Regional-based Actors KOLs have the highest average number of followers and average engagement per post on both FB and IG among
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According to admanGo, Facebook’s adspend reached 900 million in the third quarter of 2023, marking a YOY increase of 1%. In the third quarter of 2023, HSBC, McDonald’s and Samsung were the top three advertisers with the highest adspend on
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According to admanGo, E-Commerce adspend reached an impressive 1.9 billion in the first half of 2023, showing a 1% YOY increase. Mobile held the highest share at 53% among all media, making it the leading platform. The report also provided
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According to admanGo, the total adspend in Hong Kong for the third quarter of 2023 reached 7.46 billion. The Hong Kong economy has continued its recovery throughout the year, driven by a full reopening and increased mainland Chinese tourism. However,
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According to the total IG Branded Content Adspend monitored by admanGo, the IG KOLs who ranked top 5 were Hins Cheung, Grace Chan, Edan Lui, Anson Lo and Elva Ni. 1. Hins CheungIG Followers: 1.07MBranded Content: Dermacept HK, Samsung HK……
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According to admanGo, based on the total IG Branded Content Adspend in Q3 2023, The KOLs ranked sixth to tenth were Miss Sue Chang, Keung To, Louis Koo, Ian Chan and Do Do Cheng. 6. Miss Sue ChangIG Followers: 337KBranded
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